With nearly 21,000,000 people in greater Sao Paulo the need for all-day dining is undoubtedly relevant, and although many fast food options are available Padaria Bella Paulista earns its reputation as the city's most popular 24/7 option thanks to everything from Meat Pies and Pizzas to Ice Cream, Candies and Pastries all made on-site. Entered via electronic ticket, a gadget onto which items are scanned by clerks to expedite check-out, it is across one contiguous floor that Bella Paulista expands from doors to dining area, the hot bar unsurprisingly popular in the middle of a dinner-time downpour, while a Bakery across from the refrigerated section also gathered a crowd. Surrounded by stores on Rua Haddock Lobo, though nearly everyone escaping the rain seemed to be waiting it out at Bella Paulista's tables, it was after paying a miniscule tab that items were bagged and taken home, the majority consumed nearly twelve hours later at CGH while waiting for a plane to Rio. Admittedly an imperfect way to test an eatery's mettle, though none of the items selected were temperature dependent, it was after opening branded boxes that tasting commenced, the Padaria's "Walnut Nest" holding up well with plenty of candied Nuts surrounded by Phyllo strands while a Guava Roll was plenty moist, but fairly one note thanks to overwhelming sweetness. Impressed by Bella Paulista's Chocolate Chip Cookie, both Dark and Milk Chips suspended in crumbly Cornmeal, it was surprising that no sog had besieged the Biscuits in a Napoleon sandwiching Dulce de Leche while Bolo de Mel and a half-dozen Brigadiero also showed well, the Pistachio in particular thanks to a surprisingly natural flavor found amidst the creamy center of Condensed Milk and Butter.